When it comes to taking care of our faces, most of us have good hygiene... We wash our faces morning and night, apply moisturizer, exfoliate etc. But facial hygiene also involves your makeup! Especially your mascara!
This has been said before but it is worth saying again...
It is important to get a new mascara about every 3 months!
Even if you think your mascara is still moist enough, or there is still plenty of product in the tube, at around the 3 month mark you should toss your mascara and buy a replacement. Here's why...
One of the main reasons we all have eyelashes is to help protect our eyes from bacteria that exists in the air and environment. This bacteria can build up on the lashes. Then when applying mascara, the bacteria gets on the mascara comb and then that comb goes back into the mascara tube. After 3 months, enough bacteria can build up in the mascara tube that you may run the risk of getting an eye infection. And if you get an eye infection you will most likely have to replace ALL your eye makeup (shadows, liners, shadow base, mascara... ALL of it)!!
Therefore, it is not only hygienic, it is also more cost effective to buy a fresh mascara about every 3 months.
Years ago, in what I sweetly refer to as BC (Before Children) I worked for a well known beauty brand at Bergdorf Goodman. Just down the street, on East 57th St, there was and still is J. Sisters, known for being the pioneers of the Brazilian Bikini Waxing in the United States.
And in those BC years, every 4-5 weeks I would schedule my appointment and 20-30 minutes later, after warm wax and fabric strip after strip, my bikini line was completely bare and silky smooth (sorry if this is TMI ;-).
This summer I made it my mission to find a more convenient and less expensive substitute... And I believe I did!
Wikipedia states"In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world."
And so you would think that in this day and age that most cosmetic brands are cruelty-free… Well, think again... Many brands are cruelty-free in the USA but not around the world!!
There’s a saying... "People who have nothing to hide, hide nothing".
Think about it... More than anything else, this saying should apply to your beauty products!
When I shop online it frustrates me when a website or brand does not share the product’s ingredient listing! I find this A LOT with the big beauty brands and all I can think is "What are you hiding?